Recognizing CRM is NOT a Technology Project Alone: CRM Success Strategy, Stage 1.4

Some say CRM is "just software." They usually spend a lot of money on CRM software and implementation services and see little Return on Investment.

You need to involve the company in the CRM initiative. Even accounting is touched by the system and they should have a say in the development of the CRM system beyond just approving the system purchase.

You want the whole company behind the CRM plan. No one gets left behind.