The Value Vision: CRM Success Strategy, Stage 1.1

“If you don't know where you are going, any road will get you there.” This Lewis Carrol quote from the 19th century sums up why so many people and companies never succeed.

Every success comes from a value vision; also known as a vision statement or value proposition. Think of it as three sentences that boil your business down to its essence. It's can be a source of inspiration and aspirataion while it guides your company's business decisions. A strong Value Vision should answer the following six questions.

1. Who are the customers?


2. What sector do you serve?


3. What do you offer as goods and services?


4. How are you different than everyone else in your industry?


5. Why would customers be motivated to do business with you, and only you?


6. What are you going to do with customers when you get them?

Does your company have a clearly defined business vision? If it doesn't then CRM isn't necesarily going to help your company be more successful.

However, when implementing CRM you have an opportunity to solidify and promote your vision internally, so that your employees can broadcast it externally.

Here are some different examples of Corporate VIsion:

Toastmasters International
Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.

Wells Fargo
We want to satisfy all of our customers' financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America's great companies.

Dupont Vision
Our vision is to be the world's most dynamic science company, creating sustainable solutions essential to a better, safer and healthier life for people everywhere.