Ever since 1988

This blog is about doing CRM right the first time, the CRM industry and how to improve what you've already got.

CRM became a part of my professional life back at Comdex Atlanta in 1988.

My CRM life started just after I'd just graduated from University. I was responsible for Public Relations and marketing support at a "revolutionary accounting software company." They made a product called NewViews.

Marketing Rules 101; risk adverse is a psychographic characteristic of accountants, so revolutionary is a brand message to avoid.

Still, we had won PC Magazine's "award for technical excellence in applications software;" a serious industry honor. Pat Sullivan, president of Conductor Software International stopped by our booth. He had a product called ACT! and we ended up trading work copies of our applications.

Pat promised me that ACT! would make me 20% more productive. I installed and later that day had my epiphany of what CRM could do for sales, marketing and customer service.